Convert More of Your Leads into Loyal Members

While it’s simple enough to get customers to claim a great free offer to work out for the first time in your facility, getting them to follow through and use that offer isn’t always so easy. Read More

Speed Read: Top Stories in Fitness & Health (8/12/16)

Cupping therapy at the Olympics, how to approach closing a gym location and more. Read More

Building a Treadmill for Serious Runners

Determined to create a treadmill for serious runners, the Cybex Research Institute deconstructed the running process and investigated the shock experienced when running on a treadmill. Read More

Cybex showcases Williams F1 partnership

This month’s Sport Management magazine included a feature on the Cybex Williams Racing gym, wh Read More

Speed Read: Top Stories in Fitness & Health (8/5/16)

Polar's newest fitness watch, the science of preserving muscle mass and more. Read More

The Dog Ate My Homework and I Can’t Exercise Because I Have Cancer…

Some people can always find a good excuse to avoid exercise. Read More

Speed Read: Top Stories in Fitness & Health (7/29/16)

From the making of the modern golfer to live DJ's in group classes, here's this week in fitness news. Read More

Build Your Business with Community Events

You’re probably asking, “Does involvement in community events really translate to more business?” Read More

Speed Read: Top Stories in Fitness & Health (7/22/16)

Stay on top of industry news and share with your clients, members and colleagues. Read More

Whitewater Rafting Is More Athletic Than You Might Think

Pushing a raft down the river is vigorous work, and you must have a certain amount of strength and athleticism. Read More