Member Retention Mistake #5: Mis-Fitting

There’s no such thing as a one-size-fits-all solution for today’s fitness audience. Read More

Beyond Your Limitations: How to Stick to Your Fitness Goals

Having trouble sticking to your fitness goals? Use these tips to stay focused and on-track. Read More

Member Retention Mistake #4: Motive Mix-Ups

Do you know what the four main motives are for joining a gym? Read More

Cybex partners with Nuffield Health for school wellbeing pilot at Wood Green School

The staff and students of Wood Green School celebrated the opening of a new fitness suite this month Read More

Member Retention Mistake #3: Fiscal Miscues

You may be doing more harm than good with flexible term contracts and the most competitive pricing in your area. Read More

Engage Your Members with Fitness Challenges

If you fail to keep members looking forward to coming through your door, you risk cancellations. Read More

Member Retention Mistake #2: Mis-Targeting

Younger adults may seem like easy targets, but only 37% of 16-24 year olds stay members for more than two years. Read More

Member Retention Mistake #1: Operation Oversight

Are you unknowingly making these mistakes in your own fitness facility? Read More

How to Improve Fitness Facility Member Retention

Don't miss our new e-book to help facility managers understand and master member retention. Read More

The Lunge: Should You Always Keep Your Knee Behind Your Toe?

At the Cybex Research Institute, we hear this misconception more than almost any other. Read More