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The 10 Worst Mistakes Fitness Centers Make

Cybex has analyzed all of the industry research available to understand why some facilities are successful and others struggle to retain their members.

Why Is Member Retention Important?

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Experts estimate that it can cost as much as five times more to attract new members than it does to keep existing ones. Read More

Member Retention Mistake #10: Impersonal Skills

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The importance of communication cannot be overstated. Read More

Member Retention Mistake #9: Group Neglect

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Group exercise has an incredible impact on loyalty, attendance and referrals. Read More

Member Retention Mistake #8: Lackluster Workouts

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When getting fit stops being a leisure activity and turns into a chore, it can really increase the risk of cancellations. Read More

Member Retention Mistake #7: Equipment Errors

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Investing in new equipment? Beware of two potential trip-ups. Read More

Member Retention Mistake #6: Missing the Personal Training Boat

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There’s one sparkplug in the world of fitness that fires up member retention…personal training. Read More

Member Retention Mistake #5: Mis-Fitting

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There’s no such thing as a one-size-fits-all solution for today’s fitness audience. Read More

Member Retention Mistake #4: Motive Mix-Ups

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Do you know what the four main motives are for joining a gym? Read More

Member Retention Mistake #3: Fiscal Miscues

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You may be doing more harm than good with flexible term contracts and the most competitive pricing in your area. Read More