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Member Retention Mistake #10: Impersonal Skills

The importance of communication cannot be overstated.

Member Retention Mistake #9: Group Neglect

Group exercise has an incredible impact on loyalty, attendance and referrals. Read More

Member Retention Mistake #8: Lackluster Workouts

When getting fit stops being a leisure activity and turns into a chore, it can really increase the risk of cancellations. Read More

Member Retention Mistake #7: Equipment Errors

Investing in new equipment? Beware of two potential trip-ups. Read More

Member Retention Mistake #6: Missing the Personal Training Boat

There’s one sparkplug in the world of fitness that fires up member retention…personal training. Read More

Member Retention Mistake #5: Mis-Fitting

There’s no such thing as a one-size-fits-all solution for today’s fitness audience. Read More

Member Retention Mistake #4: Motive Mix-Ups

Do you know what the four main motives are for joining a gym? Read More

Member Retention Mistake #3: Fiscal Miscues

You may be doing more harm than good with flexible term contracts and the most competitive pricing in your area. Read More

Member Retention Mistake #2: Mis-Targeting

Younger adults may seem like easy targets, but only 37% of 16-24 year olds stay members for more than two years. Read More

Member Retention Mistake #1: Operation Oversight

Are you unknowingly making these mistakes in your own fitness facility? Read More