As a gym owner, member retention might be the toughest part of managing your business. Members come and go, but how to keep them coming to the gym might be a challenge. With the market saturated with health clubs, many of which compete on price alone, plus the rising popularity of non-traditional fitness clubs, your members have so many choices of where to spend their fitness dollars, making it challenging to attract and retain members. Understanding your membership is crucial to your success.Read More
Cybex Fitness Blog
Topics: Fitness Club Management
The Internal Rotation on the Bravo Functional Trainer is a great movement to integrate into your upper body workouts as a warm-up or cool-down exercise.
Topics: Strength and Cardio
We proudly introduce Nicole Wilkins, a three-time IFBB Figure International Champion (2010, 2011, 2012) as a Cybex Blog contributor. Nicole has long been a brand advocate and loyal Arc Trainer athlete. She is the first to have ever won the overall competition in both the Figure and Fitness categories at Team Universe and Figure Nationals, achieving professional status in both categories on the same day. Nicole also holds the current record number of IFBB Figure Olympia wins at four. Nicole will be a featured contributor to the Cybex blog, providing workouts, inspiration, and tips to our readers. Today, she shares her favorite Arc Trainer Workout.Read More
Topics: Arc Trainer
Years back, Billy Beane and the Oakland Athletics gained recognition for using an analytical, evidence-based approach (called sabermetrics) instead of the typical subjective, flawed system employed for decades, to put together a squad that could compete with the big market teams in the league. By using projections and statistics, Beane and his front office helped make a revenue-strapped franchise a playoff mainstay without breaking the bank. This system was copied by small and big market teams alike and changed the entire landscape of scouting and front offices throughout the major leagues over the past twenty years.Read More
The Arc Trainer is a very unique device. It blends resistance and cardio in a workout that challenges your power as well as your endurance. This “resisted cardio” approach to training is perfect for High Intensity Interval Training, but it can be challenging to figure out how to set it up for aerobic training sessions. This is probably why the most frequently asked questions I get on the Arc Trainer is, “Where should I set the resistance?”
Topics: Arc Trainer
What do runners love to do? Run, of course!
But working the same muscle groups over and over again can lead to fatigue and injury over the long haul. Savvy runners mix it up with other training to keep running longer, stronger. Here are a few pro tips to try.Read More
Summer is around the corner, with the chance to get outside and enjoy many of the things you have been missing since winter stopped by. The glimmers of hope - flowers blooming, gardens being planted, and open windows at our favorite restaurants - are all reminders to get outside and get active.
Here are 5 common summer activities that will also give you a good workout and burn some calories in the process.Read More
With all the different products and competing claims, choosing a non-impact cardio trainer can turn into one long, dizzying exercise. It doesn't have to be. For a category that represents over 25% of all fitness equipment purchases, its surprising that there's never been a straightforward, systematic method for evaluating your options. Until now.
The Ultimate Fitness Test evaluates the top five factors for making an informed purchase decision when comparing cross trainers, specifically the Arc Trainer®, elliptical, and the AMT®.Read More
Lower back pain could result from your machine choice
Are you willing to pay the price?
Hard to imagine, but working out could actually be exacerbating your low back pain. According to a recent study conducted by Cory Hofmann at the Cybex Research Institute, those abdominal crunch machines at the gym could be increasing back pain.
FACT: Research suggests that one of the most effective ways to reduce low back pain is strength training and exercise. However, if one is placing significant stress on their low back while training, they are limiting the effectiveness of this potential solution.
Topics: Cybex Research Institute
I can't even count how many times I hear from a gym owner, program manager, or trainer that they want to know how to get the word out to their clients about their new Arc Trainer.
Situations like this are exactly why we created the Cybex Digital Marketing Suite. With so many accessible resources to promote equipment, programming and engagement, it is a one-stop shop to market your business.
Here are just a few options available through the Digital Marketing Suite for promoting a new Arc Trainer.Read More