You may realize that more and more seniors coming into your facility, and for a majority of them this is their first time stepping foot in a gym-like atmosphere. For others it may be their first time in many years. Needless to say, it can be daunting to the individual.Read More
Cybex Fitness Blog
Topics: Active Aging
Planks and Crunches are (almost always) a waste of time.
That was difficult to type because there is no such thing as a "bad" or a "good" exercise - it all depends on context. Therefore, I am hesitant to write that somewhat sensationalist title.
With that said, I am a big advocate of knowing your goal, and training effectively with that goal in mind. So let’s take a closer look at these two exercises, and discuss how you can more effectively train.Read More
Topics: Cybex Research Institute
Jump Rope for Cardio & Coordination
Go to any elementary school playground and you will see kids playing double dutch, or just having fun jumping with a single rope. Notice not only their ability to do this for what seems like hours, but also how coordinated they are. This was a fun and challenging way for them to develop coordination, endurance, and speed without it feeling like exercise.Read More
A lively, fresh and engaging blog presence is a great way to keep the conversation going with your club members and attract a following of raving fans. It’s fast, it’s fun, and it’s practically free (just don’t let the content go stale or neglect this vital communication channel).
Keep it real and relevant! Your blog is a serious competitive advantage - use it.
Topics: Digital Marketing Suite
Doctors Prescribe Exercise
Recently, there have been several articles and news stories about doctors prescribing exercise to their patients to help combat illnesses and ailments as opposed to medications. In an age where there seems to be a pill for everything, I was curious about this approach to healing.
Playing Tag for Exercise
When kids go out to play tag, they are not only getting in a great workout, they are learning strategy, critical thinking and connecting with others. They learn all of these things without even realizing it, on top of getting a great workout.Read More
Let me begin by saying all of us at Cybex are deeply saddened by the loss of Dave Goldberg. As we have seen through this tragic event, even a well-intended product like exercise equipment can produce unfortunate consequences if not used properly. With the subject of treadmill safety filling our newscasts and timelines right now, I wanted to share a discussion I had about the topic.Read More
If you're a gym owner, manage a fitness facility, or are just interested in the business side of the industry, the Cybex Digital Marketing Suite is a great place for you to visit and utilize as a resource when marketing your business to current and potential clients. Featuring social media templates, customizable posts, images, video, and blog posts, the Digital Marketing Suite is a one-stop shop for all of your online needs.
The Web Content eBook provides nine great tips on creating content that will engage your community, attract new clients and help you to create a buzz about your facility. In addition to these tips, the eBook also highlights four important reasons why a great website is essential to the success of your business.Read More
Topics: Digital Marketing Suite
Crawling for Total Body Strength
Through crawling as a child, you established neural connections in your brain that allowed it to become more efficient at communicating between the right and left sides (Herbert, et al.). This not only makes you more coordinated, but it also unifies your sensory systems and overall makes you better at processing information.Read More
Almost everyone has an email address, and most people check their email multiple times each day, making it a prime opportunity for interacting with your members. Learn what makes the difference for your community, and get access to our free eBook to learn more about how to leverage this easy-to-use tool for marketing for your facility.Read More
Topics: Fitness Club Management