FEATURED

A Treadmill Running Surface Designed Like a Running Shoe

The all-new Cybex R Series features an updated treadmill with the IS4 Intelligent Suspension System. Learn how runners can experience a workout based on premium running shoes and designed to help them stay active.

V Series Cardio: Perfect for Multi-Family Housing

The all-new line of cardio equipment from Cybex, the V Series, was designed and engineered to be the perfect fit for multi-unit residential facilities, such as apartment and condo buildings. A modern aesthetic and a durable design provides an excellent workout for demanding residents. Read More

The 10 Worst Mistakes Fitness Centers Make

Cybex has analyzed all of the industry research available to understand why some facilities are successful and others struggle to retain their members. Read More

Why Is Member Retention Important?

Experts estimate that it can cost as much as five times more to attract new members than it does to keep existing ones. Read More

Member Retention Mistake #10: Impersonal Skills

The importance of communication cannot be overstated. Read More

Member Retention Mistake #9: Group Neglect

Group exercise has an incredible impact on loyalty, attendance and referrals. Read More

Member Retention Mistake #8: Lackluster Workouts

When getting fit stops being a leisure activity and turns into a chore, it can really increase the risk of cancellations. Read More

Member Retention Mistake #7: Equipment Errors

Investing in new equipment? Beware of two potential trip-ups. Read More

Member Retention Mistake #6: Missing the Personal Training Boat

There’s one sparkplug in the world of fitness that fires up member retention…personal training. Read More

Create Members for Life During the New Years Resolution Rush

Ready for new gym members with New Years resolutions? Make sure you don't miss out on creating members for life. Read More