Create Members for Life During the New Years Resolution Rush

Ready for new gym members with New Years resolutions? Make sure you don't miss out on creating members for life. Read More

Member Retention Mistake #5: Mis-Fitting

There’s no such thing as a one-size-fits-all solution for today’s fitness audience. Read More

Member Retention Mistake #4: Motive Mix-Ups

Do you know what the four main motives are for joining a gym? Read More

Member Retention Mistake #3: Fiscal Miscues

You may be doing more harm than good with flexible term contracts and the most competitive pricing in your area. Read More

Engage Your Members with Fitness Challenges

If you fail to keep members looking forward to coming through your door, you risk cancellations. Read More

Member Retention Mistake #2: Mis-Targeting

Younger adults may seem like easy targets, but only 37% of 16-24 year olds stay members for more than two years. Read More

Member Retention Mistake #1: Operation Oversight

Are you unknowingly making these mistakes in your own fitness facility? Read More

How to Improve Fitness Facility Member Retention

Don't miss our new e-book to help facility managers understand and master member retention. Read More

Finding a Work/Life Balance in the Fitness Industry

Work/life balance. What is that? Is there a clear definition? Is it something others have and I don’t? Read More

Convert More of Your Leads into Loyal Members

While it’s simple enough to get customers to claim a great free offer to work out for the first time in your facility, getting them to follow through and use that offer isn’t always so easy. Read More