How can your club attract new members, create loyalty among current members and help a worthy cause – all at the same time? Do well by doing good - implement a cause-related marketing campaign. Generate publicity and awareness in your community with minimal investment.
In this article, you'll learn about:
- Intro to Cause-Related Marketing
- Why Get Involved (The Numbers)
- Does it Work?
- Choosing the Right Charity
- Relationship Management
- Promotion (w/ Sample Press Release)
- Measuring Results