How can your club attract new members, create loyalty among current members and help a worthy cause – all at the same time? Do well by doing good - implement a cause-related marketing campaign. Generate publicity and awareness in your community with minimal investment.

In this article, you'll learn about:

• Intro to Cause-Related Marketing
• Why Get Involved (The Numbers)
• Does it Work?
• Choosing the Right Charity
• Relationship Management
• Promotion (w/ Sample Press Release)
• Measuring Results