The rapid growth of digital technology has made the world a decidedly more connected place over the past decade. People expect digital accessibility—to their home thermostats and security systems, to their cars, to their social media accounts.
This level of connection has become a big part of how people approach their personal fitness. Wearables and fitness apps are commonplace. They let exercisers track workouts, stay motivated, chart progress and get training guidance to make workouts more effective.
When it comes to the fitness industry, devices like smart watches, heart rate monitors and fitness trackers don’t appear to be going anywhere. The American College of Sports Medicine (ACSM) listed “wearable technology” as the number one fitness trend for 2019. The annual list is compiled after surveying fitness professionals around world. Wearable technology returns to the top spot, where it was on the 2016 and 2017 lists. It was No. 3 on last year’s survey.
CCS Insight, a global analytics company that focuses on technology, predicts that sales of smart wearable devices will reach 233 units by 2022, nearly doubling the estimated amount sold in 2018. Much of this is attributed to the success of Apple Watch.
All of this means that fitness equipment companies need to pay as much attention to digital connection as to the physical experience of workout equipment. Cybex is doing just that.
Now, Apple Watch is compatible with the 70T console. So, when beginning a workout, exercisers can simply tap Apple Watch to the fitness console to establish a connection. There’s no need to download additional apps, press extra buttons, or navigate complicated menus. Once connected, Apple Watch and the fitness machine exchange data like heart rate, calories burned, distance, speed and incline. This connection provides extremely accurate workout tracking for exercisers.
Exercisers benefit from advances in technology. And, it’s essential for Cybex to keep up with what they expect and need when it comes to digital innovation.