Almost everyone has an email address, and most people check their email multiple times each day, making it a prime opportunity for interacting with your members. Learn what makes the difference for your community, and get access to our free eBook to learn more about how to leverage this easy-to-use tool for marketing for your facility.
Why market with email?
Research shows over 77% of readers prefer being marketed to via email.
That metric alone seems like a great reason to utilize the medium to spread your messaging, but it isn't the only reason to create great email campaigns. Here are three other reasons to be great with email that you'll find more information about in the eBook:
Keeps your club on the radar
Your contacts have opted-in to your list, so they want to hear what you have to say. Email helps you stay on their minds while they learn more about what you've got going on at your gym.
Engage with your customer
Email provides more direct access to your customers. It also allows you to customize messages to specific groups and draw them in by letting them know you've got what they're looking for.
We know it works
Actual results (as in, return on investment) are directly linked to email marketing. People are accustomed to being marketed to by email; it's an effective way to communicate because you know they're open to listening. Plus, you get the added benefit of tracking who read, and even clicked on, your email.
Download the email marketing guide
For more information on email marketing for your fitness business, head over to the Digital Marketing Suite and download the full eBook
. While you're there, check out the other eBooks and other great content designed to help make running your business easier and more effective.
Digital Marketing Suite
If you're a gym owner, manage a fitness facility, or are just interested in the business side of the industry, the Cybex Digital Marketing Suite is a great place for you to visit and utilize as a resource when marketing your business to current and potential clients. Featuring social media templates, customizable posts, images, video, and blog posts, the Digital Marketing Suite is a one-stop shop for all of your online needs.