How to Improve Fitness Facility Member Retention

Member Retention E-book


Experts estimate that it can cost as much as five times more to attract new members than it does to keep existing ones. Do you know why your members are leaving?

Team Cybex has unveiled a new e-book to help facility managers understand and master member retention, “The 10 Worst Mistakes Made by Gyms & Fitness Centers.”

We analyzed all of the industry research available to understand why some facilities are successful and others struggle to retain their members. We want to help you be one of the success stories.

Our e-book is filled with best practices that Cybex has picked up over 45 years of working with fitness facilities around the world. We have taken all of that knowledge, mixed in the latest and most valuable research findings, and distilled it into this fun, easy and interactive resource for you.

The reasons members leave boil down to 10 crucial errors. We’ll show you what they are and help you learn from others’ mistakes, so you can earn the long-term loyalty of your members.

Before you know it, you’ll be an expert on the top ten blunders of member retention and how to turn them into wins for your fitness center.

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"

Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 



Want to learn about fitness facility management? Find out to how to convert more of your leads into loyal members and how to find a work/life balance in the fitness industry.


Cybex is a provider and manufacturer of premium commercial fitness equipment. Content featured in the Cybex Fitness Blog is meant to inspire healthy living and wellness and should not be taken as medical advice. As always, be sure to consult a physician if you are unsure of your individual exercise readiness or have a pre-existing medical condition. While these programs offer great benefits, there are many considerations that should be weighed before attempting any type of physical activity.

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