Recently, the Cybex team wrapped up an extremely successful few days in Los Angeles at the IHRSA 2015 convention and trade show. As previously mentioned, there was a lot to be excited about as we headed out west, and that excitement only grew as the week went on.
Introducing Prestige Strength
IHRSA 2015 kicked off with our VIP reception and product unveiling at the Target Terrace at LA Live, on the roof of the historic Grammy Museum. Cybex CEO Art Hicks welcomed everyone and introduced the latest addition to our world-class strength offerings: Prestige. With over 20 pieces designed for every body, the Prestige Strength VRS line generated plenty of buzz around the show the rest of the week.
HIIT training evolved: SPARC Trainer
The other piece of new Cybex equipment generating a lot of talk at IHRSA and on social media was the SPARC Trainer, the perfect companion for one of this year's top fitness trends: interval training.
The SPARC helps you burn more calories, strengthen and shape the lower body, increase stamina, power and explosiveness while enhancing endurance. Countless IHRSA attendees had the opportunity to hop on one of our SPARC Trainers in the booth and experience this great new piece of equipment firsthand, including our friends Todd Durkin and celebrity trainer and former world champion boxer Danny Musico.
Rediscover what matters.
With our new products, enhancements to existing products (like the Service Wheel on our treadmills), and increased solutions for gym owners, Cybex is more prepared than ever to help you meet the needs of your clients. We have spent over 45 years creating the best strength and cardio equipment in the industry, and that can't be done without the passion and dedication of our great team.
Learn more about why we love what we do and how it shows in our offerings in our new video that debuted at IHRSA.
The best is yet to come
Our team left Los Angeles energized and excited to build off of the momentum of IHRSA 2015. We would like to sincerely thank everyone who helped us with the show, our VIP event, and especially everyone who attended both.
We are back at it in April with time at NIRSA in Dallas and FIBO in Germany. Be sure to check back for recaps from those events and for more information on the innovative products we unveiled at IHRSA. In the meantime, be sure to check out more great photos from our week on the West Coast.