Member Retention Mistake #8: Lackluster Workouts

Member Retention E-book


When getting fit stops being a leisure activity and turns into a chore, it can really increase the risk of cancellations. That’s because two of the biggest reasons members stay members are for fun and camaraderie.

When exercisers were asked to describe their ideal fitness experience, the number one attribute they mentioned was fun.

Member Retention E-book


As for friendship, members who report making a friend at their fitness center are 40% less likely to cancel.

So what can you do to help members connect, socialize and have more fun? For four great suggestions you can implement today, download our free e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers.”

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"

Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 


Want to learn about fitness facility management? Find out why member retention is important and how to avoid investing in unenticing equipment.


Cybex is a provider and manufacturer of premium commercial fitness equipment. Content featured in the Cybex Fitness Blog is meant to inspire healthy living and wellness and should not be taken as medical advice. As always, be sure to consult a physician if you are unsure of your individual exercise readiness or have a pre-existing medical condition. While these programs offer great benefits, there are many considerations that should be weighed before attempting any type of physical activity.

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