When getting fit stops being a leisure activity and turns into a chore, it can really increase the risk of cancellations. That’s because two of the biggest reasons members stay members are for fun and camaraderie.
When exercisers were asked to describe their ideal fitness experience, the number one attribute they mentioned was fun.
As for friendship, members who report making a friend at their fitness center are 40% less likely to cancel.
So what can you do to help members connect, socialize and have more fun? For four great suggestions you can implement today, download our free e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers.”
NOTE: For list of research references, please download the full version of the e-book.
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