I can't even count how many times I hear from a gym owner, program manager, or trainer that they want to know how to get the word out to their clients about their new Arc Trainer.
Situations like this are exactly why we created the Cybex Digital Marketing Suite. With so many accessible resources to promote equipment, programming and engagement, it is a one-stop shop to market your business.
Here are just a few options available through the Digital Marketing Suite for promoting a new Arc Trainer.
Promote your new Arc Trainer
The Digital Marketing Suite (DMS) provides many tools for letting your clients know about the Arc Trainer, including images, video, social media posts, and blogs.
Images of the Arc Trainer
The image section of the DMS showcases all of our cardio and strength pieces. Specifically for the Arc Trainer, there are 11 images, showing the machine, people working out on the machine, and several different angles to let everyone see just what this new piece of equipment looks like.
You can download these images to use in social posts, to create emails and fliers that you can send to you clients, and to create posters for the entry to your facility. Being able to see the Arc Trainer will create a little buzz and get clients rolling in to check it out.
Arc Trainer Videos
If a picture is worth a thousand words, then some of the Arc Trainer videos available to you should be worth a million. Provide an introductory video to your members that showcases why you chose the Arc Trainer.
Below is how it could look embedded on your website:
Social Media Posts
The DMS provides both tweets and Facebook posts that can be customized and shared on your facility page, by your trainers and staff on their personal pages, and engaged with by your clients as they learn about the Arc Trainer.
We also include hashtags that we use in our own social posts, as a way for members to see what others are saying about Cybex outside of your walls.
One of the things we pride ourselves on at Cybex is our rich tradition of science and research. When you visit the blog section of the Digital Marketing Suite, you'll find several "Ask The Expert" blogs from members of our Cybex Research Institute team discussing different aspects of the Arc Trainer:
These blogs are easily shared and will help educate and inform your members about why they should head in today to get on it.
Try the Digital Marketing Suite
There are also workouts, fitness calculators, and press releases available to you to help market your facility and the equipment to clients.
If you're looking for help with creating any of your own content, download our series of eBooks, which discuss how to design your own content and bring success to your business.