Why Is Member Retention Important?

Member Retention E-book


Why focus on retention? Because you can’t afford not to.
 Experts estimate that it can cost as much as five times more to attract new members than it does to keep existing ones.

It’s easy to see why retention is such a big issue. But it’s hard to know what makes members leave. Cybex has found that it really comes down to 10 crucial errors, which we detail in our free e-book, “The 10 Worst Mistakes Fitness Centers Make." We show you what they are and help you learn from others’ mistakes, so you can earn your members’ long-term loyalty.

Think you don’t need this e-book? Think again. Can you answer all of the questions below with 100% certainty?

  • Why do your members visit your gym?
  • Are you making the most of your personal trainers?
  • Is your communication plan hitting the mark?
  • Why are your members leaving?

Even if you think you can answer some of these questions, you might still be missing the mark. We’ve combed through industry research to bring you the best insights.

Now is the time to engage your members and get them back to the gym. Download the free e-book today.

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"

Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 


Want to learn about fitness facility management? Find out how to capture innovation to grow your business and build your business with community events.


Cybex is a provider and manufacturer of premium commercial fitness equipment. Content featured in the Cybex Fitness Blog is meant to inspire healthy living and wellness and should not be taken as medical advice. As always, be sure to consult a physician if you are unsure of your individual exercise readiness or have a pre-existing medical condition. While these programs offer great benefits, there are many considerations that should be weighed before attempting any type of physical activity.

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