A lively, fresh and engaging blog presence is a great way to keep the conversation going with your club members and attract a following of raving fans. It’s fast, it’s fun, and it’s practically free (just don’t let the content go stale or neglect this vital communication channel).
Keep it real and relevant! Your blog is a serious competitive advantage - use it.
What's in it for you?
Creating great blog content has multiple benefits for your gym or fitness business. The Blog Content eBook highlights four of them and provides tips on how to create that great content to get the below results:
- Increase your search engine visibility
Search engines crawl for content that is relevant and recent. Your blog is the perfect opportunity to create content that meets both of those criteria. Attention-grabbing content nets results and gets more eyeballs on your blog, site, and content via search.
- Put out a 24/7 welcome mat
You, and your business, are probably not open 24 hours a day - but your website and blog can be. Have great content available for new and current clients whenever they choose to visit.
Add credibility to your business by showing off the company you keep. Let people know what trainers, gurus, news sites, and more you visit and follow for news by sharing great content from those providers on your blog. Being a great blogger isn't about just showcasing your own voice and words - elevate your brand with content others will want to read and share, bringing others to your blog as well.
- Create a brand personality & own it
Your blog should be the heart & soul of your brand, as well as your social media efforts. Make sure that you're creating content that people want to share, comment on, retweet, and more. Having a brand identity through your messaging will allow people to relate to a personality you've created for your business.
- Blogging pays off
Frequent posting creates more traffic for your business. Studies show that blogs have 55% more visitors. Isn't that as good a reason as any to start writing? The more people walking through that virtual "front door" via your blog, the more people you can convert into clients and members.
Download the free blogging guide
If you're a gym owner, manage a fitness facility, or are just interested in the business side of the industry, the Cybex Digital Marketing Suite is a great place for you to visit and utilize as a resource when marketing your business to current and potential clients. Featuring social media templates, customizable posts, images, video, and blog posts, the Digital Marketing Suite is a one-stop shop for all of your online needs.
For more information on social media for fitness facilities, head over to the Digital Marketing Suite and download your copy of the Blog Content Marketing Guide. While you're there, check out the other eBooks and great content available for free.