Cybex UK Fitness Blog

SportHouse launches sales and marketing suite in preparation for site opening

Posted by Jonathan Wilson on Mon, Jan 23, 2012 @ 11:01 AM

Cybex Jan News Sporthouse

January has seen the opening of the sales and marketing suite for leading fitness training facility SportHouse. As the exclusive equipment supplier for the site, CYBEX will be installing over 250 pieces of fitness equipment at SportHouse, in time for the official opening of the venue in March.

Once opened, SportHouse will be used by elite athletes from handball, futsal, rowing and athletics, and competitors from judo and wheelchair rugby. The site will support a wider sporting legacy by providing permanent training facilities for elite performing teams and talented young athletes, alongside the local community, after the completion of international competitions.

Situated in a prime location within Barking train station and less than three miles from SportHouse, the sales and marketing suite will act as a showcase for the facilities and will remain open throughout the summer when SportHouse closes for elite athlete use before reopening to the public in September.

Included in the 1000m2 gym facilities at the site will be over 75 pieces from CYBEX’s cardiovascular range. This will comprise of 751T treadmills, 750C upright cycles, 750R recumbent cycles and both lower and total body Arc Trainers, one of which will also be featured at the sales and marketing suite.

SportHouse will also feature equipment from CYBEX’s Total Access range, which has been developed in accordance with the Inclusive Fitness Initiative (IFI) programme.

A full range of CYBEX strength training equipment will also be installed. This extensive list of equipment includes ten Big Iron half racks and lifting platforms, eight Bravo functional trainers, six plate loaded stations and 17 free weight stations.  Over 35 pieces of strength equipment will also be installed from CYBEX’s Eagle, VR1 and VR3 ranges.

Sport and leisure industry consultancy firm HBA was appointed as part of the leisure sector consultancy team and has acted as the advisory body on various aspects central to the delivery of the SportHouse project. Commenting on the opening of the suite, director Mark Harrop said: “The opening of the sales and marketing suite will provide the foundation for engaging with the local community, as we focus on promoting SportHouse as a world class sport and fitness facility that is both affordable and accessible to everyone.

“By working with CYBEX, we have been able to provide fitness equipment that not only meets the demands and requirements of the elite athletes, but also caters to all aspects of the community”.

The opening of the sales and marketing suite signals the initial phase in activating the venue’s strategy for creating a long term sporting legacy, as Rob Thurston, commercial director for CYBEX International UK, explains: “The versatility of SportHouse will ensure that users of all ages, abilities and sporting interests will benefit from the facilities for years to come. By equipping the gyms with an entire range of CYBEX cardio, strength and Total Access equipment, CYBEX can use SportHouse as a ‘showcase’ site, where new and existing clients can visit the facilities and see the diverse range of users and training requirements that CYBEX caters for”.

SportHouse will also become the UK home for the CYBEX Institute for Exercise Science, where it will run 10 REPS accredited training seminars per year.

Topics: Cybex UK, Rob Thurston, SportHouse

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