CYBEX confirms major involvement at BodyPower 2012
CYBEX International UK will be making its debut appearance at this year’s BodyPower Expo, the largest health, fitness and nutrition event in the UK.
Taking place on 18 – 20 May at the NEC, Birmingham, BodyPower not only includes a busy exhibition floor hosting some of the industry’s leading suppliers, but also world class athletes from a range of sports alongside a series of interactive feature areas.
As part of its involvement with the three day show, CYBEX will be utilising 50m² of exhibition floor space to showcase a comprehensive range of cardiovascular and strength training equipment.
The CYBEX stand will also include the Bravo functional training system; CYBEX’s innovative cable-based training machine which offers endless exercise combinations via its three breakout machines, the Bravo Press, Bravo Pull and Bravo Lift.
On the opening day of the show, CYBEX will also be sponsoring the VIP Professionals Lounge. Renamed the CYBEX Professional Lounge.
CYBEX will also be providing a range of strength training equipment to the Beach Body Area. As a new feature for BodyPower 2012, the Beach Body Area will host leading fitness models that will be providing attendees with exercise tips and advice.
With over 150 unique pieces, CYBEX International manufactures the industry’s largest selection of strength training equipment. This includes four complete lines of selectorised strength equipment plus modular, plate-loaded, free weights and the Big Iron – CYBEX’s series of racks and benches designed for the toughest of workouts.
Commenting on CYBEX’s involvement at BodyPower 2012, Rob Thurston, commercial director for CYBEX UK, said: “CYBEX is well known for its extensive knowledge and experience in the strength training industry, so it made complete sense for us to be at BodyPower.
“The event was well-attended in 2011 and with the addition of new interactive features to include the Beach Body Area which CYBEX will be supporting, we’re looking forward to a busy three days in May.”
Steve Orton, sales director for BodyPower is delighted to see CYBEX confirmed as part of this year’s show: “BodyPower is about bringing together a wide range of companies that are all experts in their own fields; CYBEX most certainly fits into this concept. With its comprehensive range of strength equipment and its position as a leading manufacturer of premium exercise equipment, CYBEX will be a fantastic addition to this year’s show.”
For more information BodyPower 2012, click here to visit the event’s website.