Sole Fitness has opened in Glenfield, Leicester with over 50 pieces of personalised CYBEX equipment; the brand new gym will be used as a showcase site for CYBEX UK, providing new and existing clients with the opportunity to experience many of the manufacturer’s most popular and innovative pieces of equipment.
Located just a few miles from CYBEX UK’s headquarters in Measham, Derbyshire, Sole Fitness is home to products from CYBEX’s new 770 cardio range including treadmills, lower body and total body Arc Trainers and both upright and recumbent bikes.
Incorporated in a number of pieces of equipment are E3 View embedded monitors, the latest innovation from CYBEX. Available on all products in the 770 range, the E3 View provides users with three viewing modes; ‘exercise’ for a detailed analysis of the workout, ‘entertainment’ where users can watch video from TV, iPod or iPhone whilst still monitoring their workout progress and, thirdly, the ‘escape’ view, where the screen is filled entirely with video from the preferred source.
Selectorised strength equipment from CYBEX’s Eagle, VR1 and VR3 ranges were also installed, alongside a multi-station Jungle Gym, lifting racks, benches and Bravo functional trainers.
Sole Fitness is the first gym for owner Simon Sole, who was introduced to CYBEX by a colleague. He said: “I had little experience of using CYBEX equipment until my colleague suggested it as an option when we were reviewing suppliers for Sole Fitness. When he described its equipment as ‘the best on the market’ I had to find out more.
“I visited Hatton Health & Fitness which houses a wide range of CYBEX equipment and was immediately impressed by what I saw, particularly the strength lines. I now tell everyone that once you’ve used CYBEX equipment you won’t find anything better and the feedback from our members is proof of that.”
In association with the Sole Fitness brand, much of the equipment frames and upholstery were customised in the gym’s corporate colours, a bespoke service provided by CYBEX across its strength and cardio product ranges and available at no additional cost.
Wall graphics have also been designed and produced by CYBEX, complementing the overall look and feel of the gym.
CYBEX business development manager Paul Steel led on the agreement with Sole Fitness. Commenting on the gym, he said: “Sole Fitness is a superb, high quality independent facility that offers a fantastic sense of community, a friendly atmosphere with highly approachable and experienced staff who take a real interest in the club’s members.
“The bespoke equipment alongside the branded wall graphics creates a great impact when you walk in and will provide new and existing clients with a taste for what CYBEX offers.”
As well as the state-of-the-art gym, Sole Fitness has a group fitness studio, beauty salon and sauna facilities.
To view the project profile on Sole Fitness featured in May’s edition of Health Club Management, click here and turn to page 74.