CYBEX expands UK sales team
CYBEX has recently welcomed Adam Trigwell to the UK sales team, who has joined as business development manager for London and the surrounding counties.
With an extensive background in the health and fitness industry, Adam joined CYBEX from his previous role as customer relations manager and sales manager for a national gym chain. He is also a fully qualified personal trainer and a keen athlete.
In his new position at CYBEX, Adam will be providing additional support to Tony Vaughan, regional sales manager for London and the South East. Commenting on his new role, Adam said: “Before joining CYBEX I was already aware of the company’s longstanding history in sports medicine and biomechanics, both areas of the industry that I am very interested in.
“The research and expertise behind every piece CYBEX equipment is truly impressive and I’m delighted to be a part of a company where I can combine my passion for the industry and professional experience, and I’m looking forward to contributing to what has already been a great year for the team so far.”
In another change, Paul Steel has been promoted to regional sales manager for Midlands and North West. Previously business development manager, Paul has been instrumental in securing a number of large contracts since starting at CYBEX in 2012, to include Toxteth’s Fire Fit Hub and Sole Fitness, CYBEX’s new UK showcase site.
Paul Steel (right) with Sole Fitness owner Simon Sole and manager Neil Thompson
Commenting on the changes to the team, Rob Thurston, CYBEX UK commercial director, said: “In his time at CYBEX, Paul has proven himself as a key part to the sales team and I have no doubt that, given his experience and knowledge of the industry, Adam will also prove to be a fantastic new addition.
By implementing these changes, we are strengthening two of our largest sales territories and through the combined experience, knowledge and professionalism of my team, we are on course for another record year for CYBEX UK.”