Cybex UK has equipped Kinesis Gym and Fitness Centre – a 9000 sq ft facility and renovated Art Deco cinema located in Eltham, South East London.
Opened mid-November, the gym houses over 60 pieces of cardio and resistance equipment from Cybex including VR3 and Eagle selectorised strength equipment with customised upholstery, Bravo Functional Training System, Big Iron series of racks and benches and plate loaded and free weight equipment.
Cardio includes 770T treadmills and 770C and 770R bikes incorporating E3 View entertainment consoles. Total body and lower body Arc Trainers were also installed.
Kinesis occupies two floors of the Coronet, an Art Deco cinema that was in use for over 60 years before closing in 1999. The site has stood derelict ever since. A number of the site’s original Grade II listed features have been restored in the re-build including a rounded projecting glass staircase tower, Art Deco moulds and windows, lighting and 1930s style reception and café, making the facility a truly unique and inspirational area in which to train.
Behind the site’s restoration and development of the new gym is the Suggars family. Son and manager Dan, a qualified personal trainer with a background in marketing said of the decision to choose Cybex: “I have been hugely impressed with Cybex right from the start; not only because of the quality of their equipment and the science and research behind each piece, but also by the high levels of service and support provided throughout the sales process.
“Seminars ran by Cybex’s master trainers have already benefitted my staff greatly while the design and activation of a number of marketing campaigns have supported our pre-sales strategy and helped us to not only reach but exceed our membership target.”
Tony Vaughan, Cybex regional sales manager commented: “The gym is a great addition to the community and the work that Dan and his family have undertaken to restore the building has been fantastic; I have no doubt that the facility will prove a great success.”