Member Retention Mistake #2: Mis-Targeting

Member Retention E-book


Younger adults may seem like easy targets, but millenials and gen-Xers often view joining a health club as a short-term investment. Only 37% of 16-24 year olds stay members for more than two years. 

So what’s the sweet spot? 45+ members.

They remain members 2x longer and their household net worth is more than 10x greater than the under-45 crowd. Not only do they have more leisure time, but they also have the greatest need for exercise.

Want three retention pointers for targeting the over-45’s? Download the e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers,” to get the strategies. 

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"

Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 


Want to learn about fitness facility management? Find out why member retention is important and how to avoid operation oversight mistakes.


Cybex is a provider and manufacturer of premium commercial fitness equipment. Content featured in the Cybex Fitness Blog is meant to inspire healthy living and wellness and should not be taken as medical advice. As always, be sure to consult a physician if you are unsure of your individual exercise readiness or have a pre-existing medical condition. While these programs offer great benefits, there are many considerations that should be weighed before attempting any type of physical activity.

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