Cybex Fitness Blog

15 Songs To Keep You Moving This January

Posted on Jan 23, 2015 7:34:00 AM

By the 3rd week in January, many of the New Year's Resolution crowd has already stopped showing up at the gym. Why do so many people give up on this resolution and their fitness goals so quickly? Is it the overcrowding at the gym? If so, they're actually solving the problem for others by not showing up. Maybe it is motivation. Have you seen results yet? If not, or if they aren't the results you are hoping for, that can also contribute to the pause in your gym visits. Remember, progress happens at different rates for everyone, so don't give up too quickly!

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Begin a Strength Training Program

Posted on Jan 21, 2015 9:51:37 AM

When someone decides that they want to start strength training, one of their biggest hesitations is often that they don't know how to use the machine or make the proper movements. That is why we developed the first workout in our Size & Shape goal, focusing on gaining a confidence and understanding of how to make the movements.

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Topics: Workout Wednesday

5 Marketing Tips for Gym Owners: Tip #5 - Nurture Your Leads

Posted on Jan 20, 2015 7:52:00 AM

Tip 5 of 5 - Lead Nurturing

Last week we talked about improving your social media strategy. Social media, while it is fun, is also challenging because there is so much content being shared this way, but with these simple strategy adjustments, your audience will start to emerge. Today, we are going to build on that and talk about what you should do when you start to convert those prospects into leads.

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Topics: Fitness Club Management, Marketing for Fitness

Total Body, High Intensity Cardio Workout

Posted on Jan 14, 2015 8:31:00 AM

Regardless of skill level, the Cybex Workout Center currently provides programming designed to help you reach four common fitness goals. Over the last few weeks, we have shared weight loss workouts, and today we finish the series with the fourth installment and give you a challenging total body workout.

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Topics: Workout Wednesday

5 Marketing Tips for Gym Owners: Tip #4 - Social Media

Posted on Jan 13, 2015 8:47:00 AM

Tip 4 of 5 - Social Media Strategy

Last week we covered differentiating yourself with content. Did you like the exercises from last week? Did you find it easy or hard to define your tone of voice and pinpoint who your target audience was? Did you find that you knew a lot about your customer’s journey, or did you have to do some research? Whether you found these exercises difficult or not, the important thing is you are thinking about your brand and facility in a new way.Today, we are going to take that a step further and elaborate on how to put together a great social media strategy.

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Topics: Fitness Club Management, Marketing for Fitness

Lat Pulldowns and Upper Body Strength

Posted on Jan 12, 2015 8:28:19 AM

In October we talked a lot about cardio and endurance training on the Arc Trainer, so today we are going to focus on strength training again with pulldowns on the Eagle NX.

What activities use the lats?

The lat pulldown works the latissimus dorsi, the largest muscle in the back, as well as your biceps, rear delts, rhomboids and traps. This movement gives you the opportunity to train many muscles at the same time, and develop overall strength in your back and upper body.

These muscles play an important role in posture, as well as allowing you to develop pulling strength, and pull yourself up and over an object, like you would do in activities like rock climbing.

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Topics: Machine Monday

A Workout To Maximize Your Total Body

Posted on Jan 7, 2015 8:38:00 AM

The Cybex Workout Center provides programming for all skill levels and targets four of the major fitness goals that many of us have when entering the gym. Recently, we shared the second weight loss workout in the series of four, designed to help you master the movements. This workout uses the Arc Trainer and Bravo Functional Trainer to provide both a cardio and strength workout to help you achieve your fitness goals.

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Topics: Workout Wednesday

5 Marketing Tips for Gym Owners: Tip #3 - Differentiate with Content

Posted on Jan 6, 2015 10:30:00 AM

Tip 3 of 5 - Differentiate with Content

Last week we covered simplifying and targeting your marketing messaging. Were you able to identify distinct groups within your customers? Were you surprised by who your best and most loyal customers were? Have you thought about how you are going to address their concerns through marketing messaging? If you haven’t done this yet, that is okay. Rome wasn’t built in a day, and solid marketing strategies take time, too. Today, we are going to build on that idea and take a deeper dive into how to craft messages to appeal to your target groups beyond competing on price alone.

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Topics: Fitness Club Management

Improve Cardio and Develop Strength

Posted on Dec 31, 2014 8:00:00 AM

Previously, we shared with you an introductory workout from the Cybex Workout Center designed to help you develop confidence in key weight loss movements. The purpose of that workout was to get you familiar with movements that you will need to master in order to progress through the other programming in this series. Once you're ready, move on to the second level in the weight loss category.

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Topics: Workout Wednesday

5 Marketing Tips for Gym Owners: Tip #2 - Simplify & Target

Posted on Dec 30, 2014 7:40:00 AM

Tip 2 of 5 - Simplifying & Targeting Your Marketing Messaging

Last week we covered inbound marketing for your fitness facility. Have you started to look at your marketing in a different way? Where you surprised by what you found when you started to take a deeper dive into your marketing? Like starting a new fitness routine, it always seems like starting is the hardest part. We understand this may be new for you and we want to help. Be sure to keep checking back over the next few weeks as our series continues. Today, we are going to take the inbound idea a little farther by showing you how to identify your target audiences and personalize your marketing messaging for them.

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