Member Retention Mistake #9: Group Neglect

Member Retention E-book


Group exercise has an incredible impact on loyalty, attendance and referrals. Just take a look at these statistics: 

Member Retention E-book


Yet new members are 87% less likely to try group exercise. No matter how enthusiastic your instructors or how wide your class offerings are, the biggest challenge is just getting members through the door of your group-x room. And that's a problem for member retention.

How can you get more members (especially new members) to take group classes? For five key tips, download our free e-book, “The 10 Worst Mistakes Made by Gyms & Fitness Centers,” and flip to page 39.

NOTE: For list of research references, please download the full version of the e-book.

Download "The 10 Worst Mistakes Fitness Centers Make"

Do you know why your members are leaving? Learn how to avoid these common and costly mistakes. Get the strategies you need for success now. 


Want to learn about fitness facility management? Find out why member retention is important and how to avoid lackluster workouts for your members.


Cybex is a provider and manufacturer of premium commercial fitness equipment. Content featured in the Cybex Fitness Blog is meant to inspire healthy living and wellness and should not be taken as medical advice. As always, be sure to consult a physician if you are unsure of your individual exercise readiness or have a pre-existing medical condition. While these programs offer great benefits, there are many considerations that should be weighed before attempting any type of physical activity.

Add comment